When running any project/ festival/ organisation one of the most difficult things to get right (and one of the most important) is the visual identity or dare I say it, ‘brand’. When putting any publicity together: flyers, posters, website etc. it is so important that the visual elements speak to your intended audience and tell something of the ethos of the organiser. When I have put together publicity for projects in the past I have found that the finished artwork is sometimes missing that magic ingredient, which for me is illustration.
In my opinion promoters Capsule utilize the magic of good illustration just right. Each piece of design they commission is executed with full force, and this ballsy, risk taking approach is one reason why they run some of the most well recognised events around.
Ben Javens has created these posters for Capsules Jan / Feb events and they are quite typical of the bold, hand printed style you can see on his weblog, he has some lovely bits for sale in his shop too.