Fluid Design tend to fly a little under my radar most of the time. Locally, they’ve done the branding for the Fierce and Plus Design Festivals as well as the upcoming Hello Digital.
Or maybe it’s that my radar doesn’t reach to where they work – their client list includes Sony Electronics, Capcom, UBI-SOFT, Electronic Arts, Coca Cola, Virgin, Parlophone, Chrysalis… the list goes on.
I can’t remember where it was, but someone (love that tenacious reporting instinct) recently made the point that creative agencies in Birmingham are often better at working with others outside the region rather than within it. I wouldn’t know if that’s true or not – if it is then maybe Fluid would be the archetype for that.
Whatever, anyway, what set my off down this tracks was hearing that Jonny from Fluid is starting a new night at The Sanctuary called Bleep Bleep playing techno and such. Here’s the (back of the) flyer:
and if that floats your boat then there’s a Bleep Bleep Facebook group with more info.
Cheers for the posting and the fluid ramble,
We would love to be more on the Birmingham Radar, its just we always seem too busy, Brum has a great design scene, especially with events like Hello, and Plus only around the corner…
J
Jonny’s comment aside, I have to wonder why it’s surprising to people that a Birmingham base shouldn’t correlate to a Birmingham client list. For many the whole point of business is to move money from one country or region to another, not to shuffle it between the usual suspects within a city scene. The business that I worked in back in the early 90’s did most of its work in Switzerland, and my own consultancy found a much more receptive and less conservative client base outside of Birmingham. Now much of my work is with colleagues in Asia, rather than the UK. Here’s to miscegenation, rather than inbreeding!