This is a lovely example of how to use that free online stuff (call it blogging, Twittering, social media if you like) to drum up interest in your work.
Twitter is a micro-blogging service. Smile is a creative consultancy. Smile don’t have a blog as such but they have a Twitter account and a Smile website. They’re working on the Baskerville Project (as is Alex Hughes, whose well-timed post has just dropped into my RSS reader) and they’ve put some beautiful photos on their site and Twitterered to tell interested folk like me that they’re there.
I don’t quite know what they’re doing but I’m really interested in seeing the finished product now.