The Coloral Company

11c8e01f0341257e09f316044314e1cf_large 59ea2437e8daa45c16eca7e7254bfa0b_large

 

A group of cycling enthusiasts are trying to bring back The Coloral Company, Birmingham based manufacturers of iconic drinking bottles.

Sold for four shillings & six pence, the original bottles were beautifully simple in design and function – a ‘fluted’ alloy body, cork stopper, ridged cap, elegant logo and ‘Coloral Birmingham’ manufacturing stamp on the base.

We were intrigued by the history of the Coloral Company of Birmingham. And in the summer of 2012 we embarked on a research project to try and uncover more details about this cycling icon from the past. This process took us from posting on cycling forums to investigating trademark documents, from corresponding with sport organisations and heritage societies to a visit to the company registration archive in the British Library, but after an investigation that spread over many months we were unable to unearth any new detailed information on the Coloral Company.

You can read all about the project on their kickstarter – which has slowed down its pace recently – but with just over three weeks to go there’s plenty of time for it to inch closer to its target.