FlixFixer launched at the Custard Factory last night. It’s been on my radar for a while but I’ve not had much chance to check it out. I’ve just had a look and I suspect it might be a genius idea.

It’s really quite simple:

• You pick a cinema (just the Custard Factory for now)
• You pick a date
• You pick a film (you can show what you like if you own the rights or you can pick something from Park Circus‘s list)
• You pay a minimum amount

Tickets for the screening then go on general sale, and if at least 20 random punters come along then you’ll break even. Any more and you could even earn a bit extra for some popcorn.

Most people would be surprised just how easy and affordable it is to hire a cinema. What FlixFixer does is simplify the whole process and, on top of that, it gives you a hand promoting the screening and helping you earn your money back.

It’ll be interesting to see if they can sign up some other venues, making it a kind of Newspaper Club for cinema.

For now though, there’s already a programme of interesting events coming together and people are being encouraged to get involved putting on their own screenings.

One to watch.